CREATIVITY
EXPERTISE
Human First Consulting
INTUITION
GOALS & MEASUREMENT TOOLS
STRATEGIC PLANNING
COMPETITIVE ANALYSIS
ABOUT
My yoga teaching drives my consulting process, as I believe clarity and kindness allows for a human first approach to solve your toughest problems.
I lead with intuition, and support all processes and decisions by data and operational rigor.
I look for the why, help you solve your how, and leave you with a plan to oper
I help solve your problems in:
Merchandising Solutions
Partnership & Strategic Operations
Go to Market Launches, metrics setting, & tracking
Document writing, drafting, editing for executive presentations and/or team trainings
Career coaching for more green employees
People-First Approach
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Solutions You Can Scale
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Focusing on your "why"
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Figuring out your "how"
People-First Approach · Solutions You Can Scale · Focusing on your "why" · Figuring out your "how"
Our Process
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Plan with Purpose
Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.
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Collaborate Openly
You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.
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Adapt as Needed
Every project is different. We stay flexible and responsive to make sure the process fits your flow—not the other way around.
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Deliver with Confidence
When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
WHAT SETS US APART
Why Concetta?
I have over 10 years experience across retail and technology companies including Williams Sonoma, Trove, & Instacart.
Williams Sonoma
I grew up in merchandising, design, and project management at Williams Sonoma. I learned the importance of an operational workflow, margin and inventory management, and I respect and participated in the creative process from a drawing on a napkin, or a swatch of color from a silk dress to a product in store.
Trove
I managed partnerships with Nordstrom, REI, Patagonia, Lululemon & Levi’s at Trove. I created first of their kind re-sale launch programs, brought them to market, and build successful KPI’s that were easy to measure and grow. I learned what partners, investors, and internal teams need to operationalize and grow.
Instacart
I worked in partnerships, and Go to Market Strategy, specifically in order fulfillment strategy at Instacart. I participated in pre-ipo prep, and post-ipo earnings call prep. I focused on profitability and systems that work for customers, shoppers, our internal corporate team, and our clients both pre & post-IPO. I learned the art of strategic decision making, weighing trade offs, and the art of a strong framework and planning process.
I look forward to learning about the problems your facing, and collaborating on solutions that work!
Key Projects:
Williams Sonoma 2015-2019
Frozen Launch, Inside the Magic - November 2019
Rory Dobner, Artist Collaboration 2018
Aerin Lauder, Collaboration 2017
Trove 2020-2022
Lululemon - Like New Expansion, Lululemon Corporate — Launched April 2022
Created expansion strategy for Lululemon, expanding to all US Stores within ~18 months
REI Trade-In Membership Scaling Strategy, REI Leadership & Financials—Launched Oct 2020, scaled to 2 million members Q1 of 2021
Scaled REI Trade-In Membership program to +2M members, owned program management, communications internally/externally
Arc’Teryx Veilance Trade-InLaunch, Hypebeast - Launched June 2020
Patagonia Recrafted, Sunset — Launched 2019, 2020,
Levi’s - Secondhand, Sourcing Journal — Launched Oct 2020
Instacart 2021-2026
LET’S GET STARTED